Design plays an important role in communicating the brand with customer. Through design, Kia will create a different beat in the automotive world.
Each element of a design should bear the ‘absolute purity’ in order to create the design as a whole. The ‘simplicity’ philosophy is at the core of Kia’s design language and works as the direction for building family-look of Kia. Upcoming products will reflect vibrant, distinctive and reliable nature of Kia, consistently. Tiger-nose line and unique interior/exterior design will help you understand what Kia stands for, what makes us unique.
Our Design Centre first opened in 1977 with the goal of studying the lifestyles of our customers in overseas markets in order to better understand the latest design trends. The efforts of our Namyang Design Centre are augmented by satellite design centres in the USA, Europe and Japan, which will ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers. At all of our design centers, we are creating new customer experiences.